Featured work
A Conceptual Restaurant Discovery App Designed for an Academic UX Project
Information Architecture Redesign for Disruptive.io
UX Research–Driven Product Design & Marketing Improvements
Skills
Tech Stack
Experience
Digital Marketing Specialist
2022 – 2025
Led UX research and data-driven go-to-market strategy for Filmora 14, conducting 70+ studies and analyzing behavior from 1M+ users to inform feature development (AI Color Palette, AI Planar Tracking), and support 2 product launches that drove 27% YoY revenue growth.
Wondershare Technology
Vancouver, BC
Product Manager
2021 – 2022
Partnered with product, engineering, and creative teams to design and optimize ad and in-app content, reducing user acquisition cost to <$0.01, and boosting average engagement time by 120 seconds per user through A/B testing and audience targeting.
Baidu
Shenzhen, China
Marketing Associate
2020 – 2021
Refined text and email marketing strategies through competitive research and user segmentation, contributing to regional revenue nearly doubling and driving 25,000+ new user acquisitions via government-led food festival campaigns.
Fantuan Delivery
Toronto, ON
Branding Associate
2018 - 2019
Planned and executed six pop-up store events across California universities, generating participation from over 10,000 attendees and expanding brand visibility through campus-based experiential marketing.
ZAFUL
Los Angeles, CA